Amy winehouse and Ella Eyre were one of our main inspirations for our promo shots. This is because we wanted to have a "Candid" photography style for our shots. Candid photography is a photography style that involves the subject being unaware that the photo is being taken. This usually results in a truer representation of emotion and personality from the subject
A candid photograph will hopefully make Layla seem more relatable to our target audience, this is because candid photography gives a more relaxed and personal feel, thus our target audience will see our artist as a regular person instead of a celebrity. Examples of Amy Winehouse and Ella Eyres candid album covers can be seen below.
|Candid photo of Amy Winehouse on her "Frank" album cover.|
|Candid photo of Ella Eyre from her "Good Times" album cover|
We also plan on taking shots that emphasise the visual motif of our artists big curly hair. A visual motif will be a synergistic element that will reoccur in most of our artists content. This idea of a synergistic visual motif was inspired by artists such as Ed sheeran and Sia who display their visual motif (Red hair and blonde wig) across a lot of their media such as album covers and music videos.
|Ed sheerans visual motif of red hair seen on his debut album cover|