Below I have made a mood-board which roughly illustrates what she will look like.
|Reference Point: Ed Sheerans ginger hair is clearly reflected in his albums|
Activism /Beliefs and Richard Dyers Star Theory
Layla Ade will be a activist with strong beliefs against racism and other forms of discrimination. We wanted this as it will make the artist more than the music. This will help appeal to our target audience who will aspire to Layla and admire her beliefs. After questioning a few of my friends who are British teens, and thus fit the target audience, a common response was that having an artist who stands for their beliefs makes them more inspirational.
This ties in well with Richard Dyers Star Theory. Richard Dyer believed that a star must have an ideology. This gives the audience something to relate to. We hope that our target audience will relate to Layla Ade due to her age and shared-beliefs, her African-heritage and urban upbringing will also increase relatability among the target audience.
Key reference points to Layla Ade being an activist is Beyonce. She is known to be more than just a musician she also stands up for big issues in the world. This can instantly be seen in countless interviews and statements but also on her website as seen below.
|Various issues that Beyonce stands up against as seen on her website.|